We recently launched our new service called localtestimonials.com. The service allows organizations to capture testimonials via the Internet and or the phone and have them posted on their site and ours. I invite all those of you who are interested in this topic to visit our site and give us your feedback.
We came to develop this service after having spoken with many of our customers at Local Hits Media LLC and through some aggravating online experiences (more of that later). Local Hits Media LLC was established to assist organizations with their web and SEO work. We quickly realized that a very important criteria for maintaining high rankings on the search engines was to continuously create and "tweek" online content. Some company's even hire bloggers to write and comment, specifically to generate new fresh content which would further improve their search rankings.
At the same time that we were learning the in's and out's of SEO we found ourselves facing a person who made it his life's wish to defame our company. Without us knowing he joined a discussion board and posted a comment that made us look bad. The comment was baseless and untrue but that didn't bother the poster, the company that hosted the discussion or it's parent companies. It seems that in the new world order of social media anyone can write anything about anybody in the name of openness.
In the old days someone would write an article (on a piece of paper) and even if he wrote baseless negative comments, the life span of the article was short. Today with the advent of search engines, all those negative, baseless comments remain online, forever. I've since learnt that there are ways to remove these comments, but for the average small business, these ways are not financially viable. In my next blog I plan to go into more depth about the good, the bad and the ugly behind search engines.
For these reasons, we decided do develop a service which would highlight the positive sides of a business and give organizations a tool to fight negative, defaming comments without having to "break the bank".
We first tested the service on ourselves and then we began selling it to our customers. Beyond the capture and display of the testimonial we go a number of steps further. We host the testimonial on our site, linking back to the company's site. This provides the company with important backlinks. Every testimonial is displayed on it's own web page and we "tweek" the page to maximize the SEO benefit. The result is that when someone searches for our customers via the search engines, alongside the link to their website they will find links to testimonials about the business. The number of links or testimonials is a function of how many testimonials the company can produce.
To make it even easier for the company to manage their testimonials we offer a very low cost service in which we call our customers' customers and record their testimonials.
In this way we are providing our customers with the value of SEO and continuous positive content. We hope that many companies will see the incredible value of this service and take advantage of our company's offerings.
I would be very interested in hearing other people's experiences in this area. Send me an email with your comments.
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